Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. endstream endobj 1929 0 obj <. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Is the conduit for information to internal and external stakeholders. All of the above, 23. A social networking site is a great tool for: Now you know about the many tools available to get your message out. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. The Public Information Officer may also perform a key public information-monitoring role. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Even a few minutes of practice can make a big difference. Determine information to be communicated to the public. One that is completely out of reach is de-motivating. Describe how to have a successful relationship with the news media. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Expert Help. News releases should adhere to the Associated Press (AP) Stylebook. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Disclosing information to the public in ways that are easy to find and use. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Under the ICS, the PIO works for: A. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Select the right media to reach the target audience. This course can provide a basic understanding of the PIO function for those new to the position. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. The Incident Command System is a fundamental element of emergency management. What are people in your community concerned about? (For example: The suspicious package was the size of a laptop computer. endstream endobj startxref Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Access to the scene for information and images. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . 'Ss S>*2MbX^f Last name. Communication with internal agency personnel is A. not a role undertaken by a PIO. A good overview of ICS is provided in the independent study . Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. 4. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. If you need to build an email list, consider including a place for people to sign up on your Web site. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Walter Monsour: So, the message was managed extremely well. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. 0. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Describe evolving media tools, including social media, for communication. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Describe how to develop and execute a public awareness campaign. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. . This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. C. will transfer to a planning position if no media covers an incident. As a PIO, your target audiences include . Its community preparedness. B. Watching the background. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). B. is not bound by public record laws. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Resident/Non-Resident, Trainer Program, etc. Final Exam for: IS-29.a: Public Information Officer. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Social marketing is the use of commercial marketing principles to: A. It is important to build relationships with your media contacts. Use jargon to communicate with your target audience B. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Test the message on a safe audience B. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Spelling- and grammar-checking tools (printed and computer software). Work within the emergency management system. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Once again, we see a fire threatening our citizens and their homes. They can be used for personal networking, professional networking, and sharing public information. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. What problems are you having in your community? As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Tools to enhance the flow of public information are housed. Did the message reach the targeted audience? Doug Miser. Many wikis are open to alteration by the general public without requiring them to register user accounts. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. This is a release that you post online. B. describes a writing technique applied to social media content. 19. Lets review the different types of communication tools in more detail, starting with print media. These sites make it easy to establish networks of contacts. Identify how messages should be conveyed. User: 4. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Narrator: Red Stick Ready targets every segment of the community. A well-executed interview will likely not A. advance leaderships goals. When an emergency happens, ICS is implemented. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Click on a program for additional information. (Unit 1), Describe the role and functions of the PIO. Another way to express your key message B. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Grab the attention of your readers so that they will continue reading. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Leaves the decision as to who will be in the pool to the media. The best approach is to meet with school officials early to determine when your program best fits their schedule. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. How or what can your community learn from these events? Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Include information on evolving media contacts, instructions, and resources. Evaluation is crucial for judging the effectiveness of a public awareness campaign. Demonstrating an understanding of media needs and operations. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Determines what the public needs to know. You cant manage who shows up but you can and should manage contact with the site. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Using acronyms in news releases may:A. B. cause the intended audience to act on requests in the message. Having clear goals is the foundation for your campaign. Take a zombie apocalypse for example. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Always connect with the Incident Commander before making any statement to the media. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Blogs are Web sites that allow you to engage in a conversation with readers. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Are there warnings or other critical messages to be communicated to the public? The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu 3 Step Guide for Assistance. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. It provides a framework for people from multiple agencies to work well together B. Switchboard: (301) 447-1000 Campaign topics can range from recruiting volunteers to fire safety. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. The Mayors Office developed an outreach campaign known as Red Stick Ready. 494 0 obj <> endobj Describe the target audiences for the PIO. * The social media links provided are for reference only. Youll be quite surprised at how the elected official mouse makes all the difference with the children. C. is a failed theory and should not be used by modern public information officers. The message should be: How will you get the message to your audience? The press saw it. Generally, there is no review before modifications are accepted. The media will want to get as close as possible to get pictures/audio/interviews. 20. As with ICS, the JIS is as simple or complex as the needs of the situation. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. * The social media links provided are for reference only. (Unit 2), Describe the types of written products used in public information activities. . School, 43 Margaret St. . A public awareness campaign is a vehicle you can use to get your message out about being prepared. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Tammy Kikuchi: The response was overwhelming. Refer to the list below. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Public information is a vital function in disaster operations that . On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). These people are your target audience. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. They have access to the officials. 16825 S. Seton Ave., Emmitsburg, MD 21727 Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. What is happening in other areas?
House Smells Like Brussel Sprouts,
Coinbase Can't Link Bank Account,
House For Rent In Singcang Bacolod City,
10 Piece Urban Dictionary,
Articles T