You can only download this statistic as a Premium user. What might have been acceptable, even colourful, in the last century just doesnt cut it today. When it comes to sports, American exceptionalism rules. Which meant that other drivers didnt win a lot. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. . The Great Recession that swept across the landscape starting in 2008 changed everything. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited March 04, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). ), and a race at the concrete venue of Nashville for the first time. | This company trains racing professionals and hosts racing events. (June 16, 2022). Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. --The experience is different. They were passionately loyal fans who, even when they werent on the road, parked themselves in front of the television for every practice and qualifying session. In some ways the Recession came at a most inopportune time for sports TV. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. The problem is that even though NASCAR is known for its fast cars, there are also lots of other sports that use similar technology and offer viewers more choice - like Formula 1. 117656-1, The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. The biggest challenge is how to select the most effective type of chart for your task. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. . No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Just over a decade ago the Daytona 500 would draw 19 million viewers. Related: NASCARs NextGen car shows promise and one huge issue. Our share of those TVs that are tuned in is up 18%. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. I think that the momentum is good. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. But the true cause of that fact . And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. 1) America's weird taste in sports Reddit user droolingtortillas. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. If that contributed to NASCARs decline, however, that is on NASCAR. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Just ten years later, there were 13 such eventsnearly half the schedule. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Due to varying update cycles, statistics can display more up-to-date In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. statistic alerts) please log in with your personal account. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Just another site. That NASCAR was doomed, soon to become nothing more than a memory. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Take Control of Your Money Take Control of Your Life Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. The time has come for NASCAR fans to make their voices heard. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. go to da moon copy and paste. Register in seconds and access exclusive features. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. The season ended with two flat tires. The constant changes NASCAR does, it doesnt have the same good feeling it used to have, Lanette Williams told USA TODAY Sports. Most of the world is filled, first and foremost, with soccer fans. Related:15 Abandoned And Forgotten NASCAR Race Tracks. NASCAR TV ratings were once the darlings of the sport. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. There are just so many things involved, but there are a lot of disenfranchised, disheartened people like us.. NASCAR still attempts to do the best it can when it comes to getting the word out. Im not buying the its too safe bit as a cause for the decline of NASCAR. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Find your information in our database containing over 20,000 reports. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? (Photo by Jonathan Ferrey/Getty Images). Are you interested in testing our business solutions? I remember watching it and literally wondering if I was going to see the finish of the race. possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account And we wont get into the murdering of the English language that goes on week after week, ad nauseum. . NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, You may opt-out by. . This is a BETA experience. This is a BETA experience. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. receive our occasional offers and news, you may opt-out at any time. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. So if you can say that it's you and the NFL in terms of stability of your audience. UPDATE: NASCAR Cup Series racing from Circuit of the Americas (Austin, Texas) averaged a 2.2 rating and 3.73 million viewers on FOX last Sunday up 56% in ratings and as much as 58% in viewership from last year's inaugural edition of the race, which aired on FS1 in Atlanta TV Ratings March 22, 2022 Hotels along the Tennessee-Virginia line near Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. (Photo by Chris Graythen/Getty Images). Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. This text provides general information. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. In terms of tier one sports properties, he said. james mcbride spouse 6 juin 2022. Graphs are a great way to visualize data and display statistics. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. When I was younger, even though they were no longer stock cars, they still resembled their factory counterparts, sometimes even using body panel. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. All four partners are prominently featured in multiple platforms across the sport, including . The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. NASCAR looks beyond declining attendance, TV ratings. Photo credit: eliduke on Visualhunt.com / CC BY-SA With all the different metrics used to measure a sport these days however, it can be complicated. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Contact Who is NASCAR Headquarters 1 Dayton Blvd, Daytona Beach, Florida, 32114, United States Phone Number (386) 253-0611 Website www.nascar.com Revenue $2.8B Industry Comments Off on What Caused The Decline of NASCAR? affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. TV ratings are no longer the end all be all for NASCAR. IndyCar always has side-by-side commercials during green flag racing. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. That isnt insignificant when it comes to explaining the decline of NASCAR. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Here are several of the most popular songs to mention NASCAR or its drivers: Table of Contents "I Love NASCAR" "Superman Jimmie (NASCAR Square Dance)" "Talladega" "The NASCAR Song" "Dale Darrell Waltrip Richard Petty Rusty Awesome Bill Irvin Gordon Earnhardt Smith.Johnson, Jr." "Rap God" "E.I." "Never Let Me Down" "Fastest Girl in Town" The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. Usually, ratings tend to drop through the first couple of events due to . By John Newby. Prior to 2019 ratings are also across NBC and NBCSN. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Jim, 65, and Lanette, 63, said they were disgusted by some of NASCARs decisions in a five-month period starting in September 2013. Even more so than in baseball, the on-screen product is affected with the layout of a track. Those numbers of course, dont tell the entire story. Show publisher information When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. Corey LaJoie gets loose, spins Brad Keselowski. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. nascar popularity graph If any single event hastened the decline of NASCAR, it was Indy 2008. That would be about it. NASCAR is clearly falling behind other motorsports in a new era of television. The #48 team should have been a gold mine. Las Vegas Entry List. Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. His father, NASCAR Hall of Famer Bill Elliott, won the award a record 16 times during his career, including 10 . NASCAR . Along with that came an all-important metric: the Nielsen ratings. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) It may leave behind fans stuck in the past. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. This was a problem that actually needed to be addressed and wasnt. June 12, 2022 . But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Opinions expressed by Forbes Contributors are their own. Firstly, the NASCAR Hall of Fame is located in Charlotte. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. When combined, it shows that NASCAR is in a pretty good place. As a Premium user you get access to background information and details about the release of this statistic. NFLX The coverage goes through the entire event. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. This is the most viewed season-opener since 2015. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. At the other end of the table, District of Columbia and Hawaii are by far the states least interest in NASCAR. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. When people click on our Far from it. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. The venues are diverse, with half-mile bullrings, twisting road courses, high-speed intermediates and. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. It would have saved a lot of time. . The broadcasts really were over-saturated with ads enough to drive fans away. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. The Williams are just one example. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start.
